A one-night only launch party showcasing the spirit of Virgin Voyages’ inaugural entertainment offerings. Unpredictable guest-centric activities drew 1,500 attendees through a 20,000 square-foot space containing hidden bars, a basketball court, an arcade, a bouncy castle, and a swimming pool. The most enthusiastic partygoers were rewarded with afterparty shuttles in the form of stretch limousine police cars and pink fire trucks.