BACH MAI SPRING 2025 Bach Mai
Creative Direction
Sep. 2024
Collaborated with Bach Mai on his Spring 2025 NYFW runway show which aimed to put focus on the clothes in his new collection while looking back in history.
As the first model entered into the space, lighting gradually revealed the runway beneath her and the steps in front of her.
Drawing inspiration from Cecil Beaton’s 1948 photograph Charles James Dresses, New York, the show culminated in a final tableau of all the models poised on an assemblage of steel platforms.